We let it’s natural immediacy define us. For within each now – however elusive and brief – is the potential for change.

A change to embrace, to celebrate, to rebel against and to let influence our take on fashion.
This allows us to create contemporary styles for your every moment.

Our approach is broad and international, and we pride ourselves on being the ones who interpret the latest trends for young women. We target the feminine rebel and urban dreamer creating vibrant and distinct high-street fashion.